A companion PowerPoint to go alongside my last blog posting.

Social Media and Job Search for Beginners

You’ve started your job search, your resume has been updated and you’re applying to jobs in person or through job boards. However everyone keeps telling you about this thing called social media and how it can help you in your job search; so you decide to give it a try but where do you start? The following points are from a workshop I created to introduce individuals to Social Media and how it can be utilized as a part of their job search strategy.

How does social media impact job search?

A recent survey by CareerEnlightenment.com stated that:
• 79% of hiring managers / recruiters review online information about applicants
• 70% said they rejected people based on the information they found
• 89% of companies will use Social Media Networks for recruiting in 2011
• This is an increase of 6% from 2010

What are your options?

There are a number of different social media sites that individuals can use, the three most popular which are connected to job search are Facebook, LinkedIn and Twitter

Facebook
• Has over 800 million active users
• It utilizes personal connections and the average user has 130 friends
• Businesses now use Facebook for advertising and to connect with customers
• Still seen by many as personal and unprofessional but these opinions are changing

Using Facebook to Job Search
• Make use of applications (apps) such as Branch Out or BeKnown that are sponsored by job boards to track vacancies, companies and your network
• Clean up your profile, remove any negative content such as embarrassing photos
• Check your privacy settings, can employers see you
• Follow or ‘Like’ company pages so you can see what they are doing

LinkedIn
• Is business focused; seen as the professional version of Facebook
• #1 Social Media tool used by employers - 80% of employers use LinkedIn to find talent
• In essence it is an online resume that potential employers can view
• Incorporates company pages, a built-in job board and groups which consist of industry specialists or individuals with a common interest

Using LinkedIn to Job Search
• Make sure you have a complete profile so that employers can see what you have / can do
• Like any other part of your job search you want to target your audience
• Use groups to connect with your industry and the people within it
• Take the time to share relevant content and opinions

Twitter
• 140 characters or less
• Twitter has real time relevance, the past stays there
• People are constantly talking about trends, companies, general advice

Using Twitter to Job Search
• Learn the language – ‘hash tag’ ‘retweet’ ‘DM’
• Start slowly and with purpose
• Active participation is essential and add value to the conversation
• While there is some value in retweeting, let people hear what you have to say
• General rule 80% professional 20% personal

Other Sites of Interest
• Google - #1 Search engine in the world
• You Tube - #2 Search engine (owned by Google)
• Quora – Questions, Answers and Advice from industry professionals
• Blogger / Wordpress – Personal websites for individuals that want to share more of their expertise with the world
• About.me – A customized profile / launch site

What Next???

So now that we’ve had a look at what options are available to you, now is the time to pick a site to get started with and set up your profile. We generally recommend the one site to start with, so that you can get comfortable with using the site, seeing how others use the site and so that you are not overwhelmed.

Here are 3 things to keep in mind when using Social Media for job search.

1 – Don’t hide behind the computer – Anonymity is an easy trap to fall into, because no one knows who you are, you can say whatever you want. The problem is, you have to come out from the computer at some point and how you act online will be how employers perceive you.
• Social media will never fully replace face to face meetings such as in person networking and Interviews
• Having a professional looking profile picture shows the employer you are a real person (Simple headshot recommended)
• Your online actions affect how employers perceive you

2 – Present yourself in good light – This involves taking a look at what is currently online about you and taking steps to correct any negatives; for example pictures from parties where you were drunk are not going to impress any employers. It also involves taking the time to check any posts that you make for spelling mistakes, clarity and most importantly the content, updates about your lunch are not going to interest people; however comments related to the work you are interested in will.
• Take steps to correct any negatives such as drunken pictures from parties
• Check updates for spelling mistakes
• Clarity and content are important – updates about your lunch are not going to interest people

3 – Reputations take time – Building an online reputation / brand is going to take time for most people, rushing it can lead to mistakes and a negative reputation, so start out slowly.
• Rushing can lead to mistakes and a negative reputation
• Start out slowly
• Seek advice from experts
• Be part of the conversation

Networking is not…..

One of the things that there is an abundance of online is articles about networking. There are articles talking about what networking is; how to build a network and why you should have one; in fact I’ve added to this pile with my last two blog postings. So to buck the trend a little what I would like to do for this posting is to share four things that networking is most definitely not.

Networking is not…..

Begging for a job:

Seriously, it’s not; people and especially employers are more inclined to tune you out or try and avoid you if you keep pestering them for a job. Yes at one time they might have admired your perseverance but now they have scores of people doing the same thing so enough is enough.

A quick fix:

Many people think that the moment they start networking, job offers will start appearing. The reality is for the majority of people it takes time to build up a network to a point where you can receive referrals and use it to generate employment opportunities. How long will vary from person to person but the average is counted in months not days.

Only conducted online:

While sites such as LinkedIn have made it a lot easier to research and make connections with individuals / employers it will never take the place of a face to face meeting. It’s at those meetings where we can use tone / body language to express ourselves much more vividly than we could through an email. Also some of those potential connections may not be using the same sites that you use or even have the time to use them at all. So while online networking may be easier don’t sacrifice meeting people offline.

Your only option:

This follows on from the last point as there are a few different job search strategies that job seekers can use depending on the type of work they are looking for. Too many times people will advocate networking as the “be all and end all” of someone’s job search. The reality is though that even within networking there are several different types and there are other job search strategies that someone can use. Something that I recommend to clients is to try one job search strategy and if it doesn’t work try something else. Otherwise you’ll end up beating your head against a wall wasting time you could spend doing something productive.

Organic and Rational Networking

Networking is a word that is becoming more and more popular in today’s society thanks to social media sites such as Facebook and LinkedIn. The problem with networks and networking isn’t about what it is but how to do it effectively. Over the next couple of postings I want to break down this subject and look at the types of networks people have, how to grow a network and finally look at how to maintain that network once your job search has ended.

Types of Network

Everybody on this planet has a network and with enough digging we are able to connect ourselves to other people, it’s how the six degrees of Kevin Bacon (or separation as it is technically called) was developed. These networks can be broken down into two categories: Organic and Rational.

Organic networks are ones that grows naturally and normally over long periods of time. They start out with family and friends and then develop as you make more personal connections through school or work. The issue with organic networks in relation to job searching is that they are limited in scope. If I were to look at my own organic network (ignoring my friends at work), then there is no-one in that circle that could provide me with advice or potential job leads to further my career. This is a problem that is faced by a number of job seekers, especially if they have moved to a new area in order to find employment.

In contrast rational networks are developed based on a targeted or rational decision to connect with someone based on a perceived connection you have with them. For example Joe Blogs works as an employment counsellor at a local college, because we work in the same field it makes sense to try and connect with him. Having said this, rational networks have their own issues which are mostly connected to the person at the heart of the network; you. For a lot of individuals making a connection or even just talking with another individual outside of their organic network can be very difficult. There is also the issue of the type of industry that you are looking at, in some cases the potential number of connections can be limited based on their number or even their location.

When it comes to job searching the type of network that you can depend on with vary based on the industry you are in and how established your current networks are. Some individuals may have a large organic network but due to a lack of experience or having to make a career change may have a limited rational network. For other individuals they are only able to rely on the rational network as they left their organic one behind when they moved locations.

For those interested in seeing what these types of network look like, we can turn to social media for some great examples.

Facebook started out as an example of an organic network. Connections were initially made based on the school you attended. After time they expanded this to include regions (such as St Catharines-Niagara) to its present state which enables you to connect with anyone at a push of a button.

Linkedin on the other hand is an example of a rational based network. In order to connect with people you need to be able to demonstrate exactly how you are connected to these individuals, either through work, school or as part of a LinkedIn’s group. These groups by the way can be a great way of finding people in your industry and introducing yourself to them at the same time prior to making the actual connection.
In my next post I will share some ideas on how to grow and develop networks both in-person and online.